Three reasons why you need black and white graphics
Is the concept of black and white graphics relevant for your professional website in this present world where films have been shot with color lens, photographs have been portrayed in color prints and the costumes have been worn by people in different colors? Most of the moving and unmoving things in this world are colorful now. Even the food items which we consume every day are in variety of colors. Can we attract our clients who are in such scenario through black and white graphics?
However for the following three reasons at least you need to have some black and white graphics - to express our cultural identity, to enable the people who has color-blindness and to foster aesthetic sense. There is a connection between black and white and our culture. It is a fact that when people see any photograph taken or film shot in 1940’s they will start thinking about the culture of their forefathers and that will create a sense of belonging. Further, in our culture the black and white indicates truthfulness, seriousness and a spirit of integrity. Hence, if you have made your logos and other symbols in black and white graphics in your websites it will increase the reliability of your brand in the minds of your clients by creating a kind fondness.
Using black and white graphics in your website, you can attract people with color blindness problem. Due to the poor maintenance of eye and food habits many people suffer from color blindness which needs a remedy to be discovered. These people can also see the graphics in your business websites and thus you can increase the number of visitors.
You can also increase the aesthetic sense of your visitors using black and white graphics. It also ensures the simplicity of your website. You site will be more beautiful in black and white pictures rather than colorful pictures. In addition, the black and white graphics is ever-visible in any situation including the people who use monochrome monitors and other monitors with lower color versions. Sometimes, your business may demand placement of graphics in black and white. For most of the companies such as steel manufacturing and iron ore mining companies, there is still a need for projecting the images in black and white.
In addition, the bills, letter pads and other official documents have been printed in black and white combination. Think about possessing colorful logos in your websites and black and white logos in bills and letter pads. Seems to be strange, doesn’t it? Hence try some black and white graphics in your professional website and you can see the difference in your visitors count.